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EA and NetDragon Enter Agreement to Develop Ultima Online

- - - - - agreement develop ea enter netdragon online ultima

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15 replies to this topic

#1
Adam

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http://www.joystiq.c...r-asian-market/

EA and NetDragon Enter Agreement to Develop Ultima Online


HONG KONG, July 22 /PRNewswire-Asia-FirstCall/ -- Electronic Arts Inc. (Nasdaq: ERTS) and NetDragon Websoft Inc., a leading game developer and operator in China ("NetDragon", with its subsidiaries collectively know as the "Group"; Hong Kong Stock Code: 777), today announced a licensing agreement for the development of a new massively multi-player online role playing game (MMORPG) based on "Ultima Online"™ from Electronic Arts. As part of the agreement, NetDragon will develop the new Ultima Online™ in collaboration with EA's Mythic Entertainment, and have the exclusive operating license for China, Hong Kong, Macau and India.

"We are delighted to further our relationship with EA through the development of Ultima Online™," said Mr. Liu Dejian, Chairman and Executive Director of NetDragon. "Capitalizing on our ability to create a strong online gaming experience, we are confident that Ultima Online™ will be a success in China and will also achieve remarkable results in the other markets where we'll operate the game."

Jon Niermann, President of EA Asia said, "Ultima Online™ is a well known EA property and we're delighted to bring the game to fans in China, Hong Kong, Macau and India. NetDragon is a proven partner and we're confident in their expertise to build and operate a great gaming experience for players".

Rob Denton, General Manager and Vice President of Mythic Entertainment added, "We're thrilled to be able to work with NetDragon to bring the pioneering Ultima Online to a new audience in these exciting markets."

See - http://www.joystiq.c...r-asian-market/

SOURCE NetDragon Websoft Inc.

#2
XCodes

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Considering how many Chinese there were playing Shadowbane before that game died, I have no doubt that they'll have a nice playerbase to work with.

That said, I'm a bit confused. Are they making a different game using the Ultima franchise? Are they expanding the current UO for those markets? Or are they making something else altogether with some elements derived from UO?

...I guess nobody really knows the answer to that.

#3
Corvak

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Theyre using UO as it is now, with some changes to comply with chinese laws.

Example: In China, games containing PvP are 18+ games. And you don't usually see corpses of players. (In chinese WoW, you turn into a gravestone when you die.)

#4
Silverfoot

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Very interesting. Nice move by EA.

[SIGPIC][/SIGPIC]
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The crap has hit the fan
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#5
XCodes

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Theyre using UO as it is now, with some changes to comply with chinese laws.

Example: In China, games containing PvP are 18+ games. And you don't usually see corpses of players. (In chinese WoW, you turn into a gravestone when you die.)

Yeah, if I remember correctly human skeletons are also banned.

It was totally illegal for Shadowbane to be officially distributed in China, but there was a large Chinese playerbase because players managed to get around the crude filters used by the Chinese government and download it. Since it was free to download and play, it was probably very easy. I doubt it happens with UO, though, since UO is pay-to-play. When that happens there's a money trail that complicates things.

#6
yoyu007

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China welcome all the UO players come to play the the new UO

ha ha

#7
Merion

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Well as much as I dislike the idea of two different UOs, I think it's ultimately a good thing as it helps to keep UO profitable and thus online.

#8
XCodes

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Well as much as I dislike the idea of two different UOs, I think it's ultimately a good thing as it helps to keep UO profitable and thus online.

True, I also see it as something of a necessary evil considering the legal restrictions on games in China. I think playing a game that conforms to those standards would eventually get on my nerves.

#9
Vectus

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Why do I get the feeling that experience levels will be added? Not a bad idea but probably just another grind considering the way asian MMOs turn out.

#10
Adam

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I've been told it won't effect USA operations.

#11
Corvak

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Any changes they make would only apply to Chinese users.

Chinese players cannot access american/japanese/european shards, and we will not be able to see chinese shards.

#12
Tancred RedStar

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I wish they'd make some sort of official statement or post, UO dev team to UO players.

This rather than having people comb through a bunch of stories written by people who know nothing about UO all over the web which are somewhat vague and more likely to lead to misconceptions and mangled ideas of a buyout or shutdown than clear understanding.

#13
Vectus

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Any changes they make would only apply to Chinese users.

Chinese players cannot access american/japanese/european shards, and we will not be able to see chinese shards.


Yea. I was merely thinking out loud ( or writing heh ) about the changes I expect them to do on the version that will be running over there.

#14
Magister_Returns

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I've been told it won't effect USA operations.


I'll believe that when it doesn't happen. I have to admit, I'm sorta concerned that UO will live in Asia and die very soon in the US.

~M

#15
facattac

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UH!!?!??!??!? So the Asian shards were just for Japan before?????
[SIGPIC][/SIGPIC]

#16
Tancred RedStar

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No, there were(and still are) dedicated shards for Taiwan and S. Korea.





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