Some games got just a little too dorky (you know, other than the nerdy war games that came stuffed with hex maps and battle plans). Though this isn't exclusive to a particular era in time, early MMOs like Ultima Online and EverQuest are particularly guilty, throwing in everything from painstakingly illustrated cloth maps to (in the case of UO expansion Lord Blackthorn's Revenge) unpainted action-figure molds. Other than acting as stop signs for potential romantic partners, these crazy props served no practical purpose (the maps often were notated in whatever crazy symbol-language their game world utilized). Remember the ill-fated Ultima IX: Ascension? In addition to conforming to the organization-defying box-design pitfalls outlined above, U9's gigantic container housed a cloth map, ye olde spellbook replicas, a small deck of tarot cards, and a certificate of authenticity signed by series creator Richard "Lord British" Garriott himself. If that sort of collection doesn't get you labeled "King of the Hardcore Geeks" by everyone you know, we're not sure what will.
Shrink Wrapped: A History of PC Game Packaging Trends, From Awesome To Awful from 1UP.com
I think the cloth map was fine, but those action figures for LBR were over the top. I never even took mine out of the box.