Hasbro, Electronic Arts reach digital games pact

**Silverfoot** · 11th August 2007, 12:34 PM

Quote:

NEW YORK (Reuters) - Electronic Arts Inc. (ERTS.O) and Hasbro, Inc. (HAS.N) on Friday said they have made a licensing agreement to create electronic versions of some of Hasbro's most popular games including Monopoly, Scrabble and Yahtzee.

Under the agreement, which runs through 2013, Redwood City, California-based Electronic Arts will hold worldwide rights to create the digital games for electronic devices including mobile telephones and over the Internet.

"Our toy and game brands have been family-favorites for decades, and aligning ourselves with EA will result in broadening the reach of our brands," said Brian Goldner, Hasbro's chief operating officer, in a joint company statement.

The first games are to be launched in 2008. Financial terms of the agreement were not disclosed.

Stewan Seagull · 11th August 2007, 06:18 PM

I bet they can even mess that up

merth · 12th August 2007, 05:36 PM

Nice sure cant be any worse than the digital games which have already been released outta Hasbro's stable!

Tukaram · 12th August 2007, 06:54 PM

The Star Wars Monopoly was kind of neat. I don't remember who made it though.

11th August 2007, 06:18 PM	#2
Stewan Seagull Join Date: Apr 2007 Shard: Europa Posts: 229 Gold: 324 Thanks: 12 Thanked 11 Times in 7 Posts	Re: Hasbro, Electronic Arts reach digital games pact I bet they can even mess that up

12th August 2007, 05:36 PM	#3
merth "Can Set Custom Title" Join Date: Nov 2006 Shard: Set AoC Posts: 1,719 Gold: 1,124 My Mood: Blog Entries: 4 Thanks: 20 Thanked 70 Times in 56 Posts	Re: Hasbro, Electronic Arts reach digital games pact Nice sure cant be any worse than the digital games which have already been released outta Hasbro's stable!

12th August 2007, 06:54 PM	#4
Tukaram Old & grouchy Join Date: Apr 2004 Shard: Great Lakes Posts: 1,400 Gold: 92 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Hasbro, Electronic Arts reach digital games pact The Star Wars Monopoly was kind of neat. I don't remember who made it though. Tuka Kinsmen are born. Friendship is a gift of the gods.

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