Aye, I agree to an extent Nok. Excellent post BTW. And yeah, Adam has worked his butt off and I respect that about him, but don't tell him
There does come a breaking point though, where you have to realize that all your efforts are in vein. Maybe if it wasn't a yearly struggle for Adam to try and get some attention to UOF (come on, UOF used to stand for Ultima Online Forums, how much MORE UO related does a site get?) and come up empty handed then I'd feel differently.
It WILL take a lot more than a few EAM team members stopping by to say "Hi" to make me (speaking for me, myself, I, and DiP) feel better about it. Mainly because, they're only stopping by because their unofficially official (free) site is down.