UOGuy you seem to have a very firm grasp on marketing strategies and effects, however your rational is backwards from reality IMO! Let me give you a for instance, I log in and see a group of friends going to a champ spawn. We manage to finish the spawn unraided (hmmmph highly unlikely!) anyways for my participation Im awarded a 120 magery scroll. Finally a highly coveted item I can sell and make some decent cash on. I put on my vendor and see 6 others for sale all listed by the same person (obviously a champ farming guild) and all at the same price. So I stick my ps up and undercut his price by 10gp (why go less with recall option it wont cost a potential buyer anything to come get it and he saves 10gp). Do you really believe that other guys is gonna keep his 6 priced higher than mine. He will have all 6 of them lower than mine in a shake! My only option becomes to either wait it out and hope his 6 sell before he can restock or price even lower. The negative impact here is it becomes a war in which we both keep pricing lower until he just buys mine and adds to his stack and shoots the price back up or I have to wait and hope he runs out (highly unlikely as he already has 6). with the way the system is now I can set a fair price drop off a couple runes and sell that same day or even spam sell it at a bank! With the scripting duping the way it is highly coveted "rare" items arent exactly rare anymore but still carry a hefty price! Why should the "little guy" not be able to make a decent profit for a decent item? Why should he constantly be underpriced by the "farming, cheating, scripting,duping, whatever vendor". The reality is these unscrupulous players are going to win everytime as they dont care about the "costs involved". They have no time invested and no costs so they can always win the war! Supply and demand is going to win for the player everytime but the merchant will lose.