If you are looking for what ti kill to raise Archery skill, the fastest way I have experienced is get yourself a repeating crossbow made from ASH wood. Not only is this the fastest archery weapon, by getting one made from Ash wood it gives you an additional 10% Swing Speed Increase. Also if you you have the Chivalry skill you should cast Divine Fury as this will also increase your swing speed as well as your hit chance increase. Now because you will only gain when you actually hit you target, having extra jewlery on to max out your hit chance increase will help as well.

Now that you have your equipment ready, spend some time at the Moonglow cematary and stay behind the fence. You should easily get your archery skill up to low to mid 70's. With that skill you should be able to go hunting with friends and actually contribute to killing monsters.

If your intentions are PVP, sombody else will have to answer that one. Good luck and Have fun!