Queen Mum...I use a web site for the auction information (
www.hotauctions.org), staff list, items up for bid, etc. I also have sealed books with the rules and information at the auction house.
I've been doing the auctions for 5 years or so and this is the first time I have ever been impersonated. A friend said that I was now an icon is why.

That's not why at all. Somebody was hoping people would submit items to them for the auction and they would keep them and I would get a bad rep.
I reported it to the GMs and hopefully they will be forced to change name and guild name. It was clearly a blatant attempt to scam people.